Top 5 Business Apps Performance on Android in Ghana Q4 2023

The fourth quarter of 2023 saw interesting trends in the performance of the top 5 business apps on the Android platform in Ghana. Here's a detailed look at the weekly downloads, revenue, and active user statistics for these apps.

LinkedIn: Jobs & Business News experienced a varied performance in Q4. Weekly revenue fluctuated, peaking at approximately $669 in late September and experiencing a slight decline towards mid-October, before stabilizing around $500 in December. Downloads showed a decreasing trend, starting from about 4.7K in late September and dropping to around 3.4K by the end of December. Active users saw a gradual decline from 113K in late September to just under 100K by the end of the quarter.

Zoom Workplace maintained consistent performance. Weekly revenue hovered around $250-$350, with minor fluctuations. Downloads were higher in early October, reaching over 8K, and then gradually declined to around 4.6K by December. Active users remained relatively stable, averaging around 300K throughout the quarter.

Simple Invoice Manager showed modest but steady performance. Weekly revenue remained under $70, peaking at $68 in early October. Downloads saw a slight decline from 300 in early October to about 150 by the end of December. Active users decreased from 364 in late September to 331 by the end of December.

Invoice Simple: Invoice Maker had a varied quarter. Weekly revenue peaked at $90 in late December, while downloads were relatively low, peaking at 55 in mid-October. Active users saw a decline from 210 in late September to 171 by the end of December.

Retail POS Billing & Inventory showed the lowest activity among the top 5. Weekly revenue fluctuated, with a peak of $63 in late October. Downloads remained low, peaking at 24 in mid-October and dropping to single digits by December. Active users saw minor fluctuations, averaging around 60 throughout the quarter.

These insights come from Sensor Tower, where more detailed analytics can be found for further exploration.